Last.Fm Gets Cosy With German Tabloid
Last.fm has cozied up with German daily tabloid newspaper ‘Bild’ to offer free personalised Last.fm-powered Bild-Radio on its relaunched Web site.
Every visitor to Bild.de will now be able to launch their own personal Bild-Radio station from the site. Stations are based on musical genres like Rock, Dance and Classical, or you can type in an artist and listen to a radio stream of similar artists built on recommendations drawn from the music taste of Last.fm’s 21 million-strong army.
Last.fm is consolidating its position as the leading online radio partner for some of Europe’s biggest news websites. The Bild.de integration follows a successful partnership with Europe’s most popular weekly magazine Der Spiegel, which was launched in December last year, as well as an evolving relationship with the BBC which has seen the broadcasting service integrate Last.fm Web services into its digital radio and online properties.
The social music network is also working towards greater integration of its radio service on leading Web sites outside of Europe in the coming months. Bild-Radio is accessible as a test for the next six months in the Entertainment Channel of Bild.de.
