UK Leads The HD Revolution
Yeah, I had to read this twice before I believed it too … The UK is apparently at the forefront of the high definition (HD) revolution and is leading the way in Europe in next generation disc sales. Clipboard meisters DEG Europe claims the volume of next-generation DVDs being sold in Europe increased 85 fold between 2006 and 2007 and is expected to rise exponentially into 2008.
Although consumers are continuing to purchase standard definition DVDs (those bargain bins are great, aren’t they!), the growth curve is falling off with a marginal increase in volume sales of just 4.2%. In terms of who’s buying the most DVDs, uber-geek Brits are leading the HD revolution with 34% of total next generation DVD sales.
Yves Caillaud, senior vice president international, Warner Home Video, said: “In 2007, we saw over 2.5 million units of high definition DVDs sold within Europe. To put this in context, when compared to the transfer from VHS to DVD in 1998, only 1,480,000 DVDs were sold in the first year. This clearly demonstrates the rapid consumer adoption of HD technologies.”
Hardware sales of next generation DVD players also look sweet. According to GfK tracking, 11,100 units were sold in January 2007 which soared to 124,000 by December 2007, showing a sharp increase towards the end of the year. But standard definition (SD) players are not going away and are still the most popular choice in the market with over 33 million more units being sold in the UK compared to UK sales of next generation players. The fact that SD players are the cheapest they have ever been, averaging at just £37 a player, is a plus I guess.
